Samsung was gearing up for the much-anticipated launch of its flagship phone, the Galaxy SIII, and engaged iTRIX MEDIA to draw buzz through an innovative medium.
Samsung and its creative agency Cheil were working with global creative, which focused on human emotion over imagery, which posed a challenge for how best to effectively and seamlessly integrate 3D.
Working closely with Cheil, 3DGE first adapted existing 2D assets by layering 3D elements. Second, iTRIX took a prototype SIII and modeled it completely in-house. Third, 3DGE delivered a 3D logo animation. The result was a uniquely blended 20-second spot, which integrated several 2D scenes with a spectacular 3D dandelion ripple effect and dramatic 3D emphasis on the SIII and the Samsung logo.
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