iTRIX MEDIA has been able to deliver an impressive return on investment and proof of performance on its 3D technology. Studies demonstrate 3D advertisements outperformed 2D advertisements across every measurable ad metric.. When an iTRIX MEDIA pilot project pitted 3D screens head-to-head against 2D screens, 3D drew the attention of consumers 98% of the time, drawing an average impression that lasted fifteen times longer than 2D.
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